Why Most Small Businesses Struggle to Get Media Coverage
If you've ever wondered "how do I get my business in the news?" — you're not alone. It's one of the most common questions business owners ask, whether they're running a Shopify store in Los Angeles, an Etsy shop in New York, or a local service business in Dallas. Media coverage from trusted outlets like FOX, ABC, NBC, CBS, International Business Times, Star Tribune, Pittsburgh Post-Gazette, and The Buffalo News can transform a small business overnight.
The problem is that traditional PR is broken for small businesses. Hiring a PR agency costs $2,000 to $10,000 per month — and even then, they can't guarantee a single media placement. You're paying for "relationships" and "pitching" with zero certainty that any journalist will actually write about you. It doesn't matter if you're based in Miami, Chicago, Atlanta, or London — the struggle is the same.
Most business owners try one of these approaches and get stuck:
- Sending cold emails to journalists who never respond
- Writing press releases that sit in an inbox and never get published
- Spending months on content marketing hoping someone notices
- Paying thousands for a PR retainer with no guaranteed results
The truth is: Getting your business featured in the news doesn't have to be expensive, complicated, or uncertain. Over 1,500 businesses — from Shopify stores and Wix websites to GoDaddy sites and Etsy sellers — have used a simple, guaranteed press release distribution service to get featured in major outlets — starting from just $77.
Oscar Kavanagh
Verified on TrustPilot
Why Getting Featured in the News Changes Everything for Your Business
When a potential customer visits your website, they make a snap judgment: "Can I trust this business?" Media coverage answers that question instantly.
Having an "As Seen In FOX, ABC, NBC, CBS, International Business Times, Star Tribune..." badge on your website doesn't just look impressive — it fundamentally changes how people perceive your business. Whether you're selling on Shopify, Etsy, Amazon, or your own Wix or GoDaddy website, research shows that third-party media credibility signals can boost conversion rates by up to 178%.
Here's What Happens When Your Business Gets Media Coverage:
- Instant credibility — Visitors see you've been featured in outlets like FOX, NBC, CBS, ABC, Pittsburgh Post-Gazette, and WRAL that they recognize and trust
- Higher conversion rates — Trust badges from real media placements turn browsers into buyers, whether your store is on Shopify, WooCommerce, BigCommerce, or Squarespace
- SEO benefits — Backlinks from high-authority news sites like International Business Times, Star Tribune, and Pittsburgh Post-Gazette boost your Google rankings
- Social proof at scale — One media feature can be leveraged across your entire marketing funnel
- Competitive advantage — Stand out from competitors who don't have media mentions in nationally recognized outlets
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Join 1,500+ businesses already featured in major media outlets. Guaranteed placement in 24-72 hours.
How to Get Your Business Featured in News Outlets (The Easy Way)
There are two paths to getting media coverage. The hard way involves months of pitching, networking, and praying a journalist picks up your story. Then there's the smart way — using a guaranteed press release distribution service that places your business in major outlets within 72 hours.
The Traditional PR Route (The Hard Way)
Traditional PR requires you to hire an agency ($2,000-$10,000/month), wait weeks for them to build journalist relationships, and hope your story gets picked up. There are no guarantees. Most small businesses burn through thousands before seeing a single article published.
The BuzzBlast Method (The Smart Way)
BuzzBlast's press release distribution service guarantees your business gets featured in 100+ media outlets — think FOX, ABC, NBC, CBS, International Business Times, Star Tribune, Pittsburgh Post-Gazette, The Buffalo News, San Diego Union-Tribune, and more. Whether you're a startup in San Francisco, a boutique in Nashville, or an ecommerce store shipping worldwide — here's how it works:
- Step 1: You tell us about your business — what you do, what makes you special, and any news angle you want to highlight. We work with Shopify stores, Etsy sellers, Wix sites, GoDaddy websites, WooCommerce shops, and every other platform
- Step 2: Our team writes a professional press release for you within 72 hours (with unlimited revisions until you're happy)
- Step 3: We submit your press release to 100+ media outlets — guaranteed placement in outlets like FOX, NBC, CBS, ABC, International Business Times, or Star Tribune
- Step 4: You get your "As Seen In..." badge and start leveraging your media coverage everywhere — on your website, social media, email marketing, and ads
The result? Your business gets the same media credibility that Fortune 500 companies have — but for a fraction of the cost. No retainers, no monthly fees, no uncertainty. Just guaranteed press coverage from $77. Businesses from New York to Los Angeles, London to Sydney, Toronto to Houston are already using this.
BuzzBlast vs. Other Ways to Get Press Coverage
Here's how the most common methods of getting your business in the news stack up:
| Criteria | BuzzBlast PR | PR Agencies | DIY Pitching | Paid Ads |
|---|---|---|---|---|
| Cost | From $77 one-time | $2,000-$10,000/mo | Free (but time-intensive) | $1,000+ ongoing |
| Speed | 24-72 hours | Weeks to months | Months (if ever) | Fast traffic, no credibility |
| Guaranteed? | Yes — guaranteed placement | No guarantees | No guarantees | Guaranteed impressions only |
| Credibility | 100+ media features | 1-3 features | 0-1 features | No built-in trust |
| Effort | Minimal — we handle it | High (calls, meetings) | Very high (research, writing, pitching) | High (constant testing) |
| Conversion Impact | Up to 178% increase | Unpredictable | Unpredictable | Low without trust signals |
Real Results From Real Businesses
Don't just take our word for it. Here's what happens when businesses get featured through BuzzBlast — increased traffic, higher conversions, and more sales:
Get Your Business in the News Today
Guaranteed media placement in major outlets. Professional press release written for you. From just $77.
7 Tips to Maximize Your Media Coverage
Whether you use BuzzBlast or go the DIY route, here's how to get the most out of your press coverage:
1. Have a Newsworthy Angle
Journalists cover stories, not businesses. Frame your press release around a trend, milestone, launch, or problem you're solving. "Local bakery opens in Austin" is boring — "Austin bakery uses AI to create custom wedding cakes in under 24 hours" is the kind of story FOX, ABC, and NBC affiliates pick up.
2. Add the "As Seen In" Badge to Your Website
Once you're featured, put that media badge front and center on your homepage. BuzzBlast provides a custom "As Seen In FOX, ABC, NBC, CBS, International Business Times..." graphic with every order. Whether your site runs on Shopify, Wix, GoDaddy, WordPress, Squarespace, BigCommerce, or even Etsy — adding this badge is where most of the conversion boost comes from. Visitors see logos of outlets they trust and immediately feel more confident buying from you.
3. Share Your Coverage on Social Media
Amplify every media mention across your social channels. A simple post like "Excited to be featured in International Business Times!" or "We just got covered by Star Tribune!" with a link to the article creates massive social proof. This works whether you're in New York, Manchester, or Melbourne.
4. Use It in Your Email Marketing
Add "As Featured In FOX, ABC, NBC, CBS, USA Today..." to your email signature and newsletter headers. It subtly reinforces credibility with every message you send — whether you're emailing customers in Dallas, Seattle, or Philadelphia.
5. Include It in Sales Pitches and Proposals
If you sell B2B, drop your media features into pitch decks and proposals. Nothing builds trust faster than a slide showing your business featured alongside FOX, NBC, CBS, The Buffalo News, WRAL, and Pittsburgh Post-Gazette.
6. Update Your Google Business Profile
Post your media coverage to your Google Business Profile. It adds credibility that helps with local search rankings and click-through rates — critical for businesses targeting customers in specific cities like Chicago, Miami, Denver, Phoenix, or San Diego.
7. Get Multiple Placements Over Time
One media feature is great. A consistent stream of press coverage is unstoppable. Many BuzzBlast clients come back for additional placements across outlets like FOX, ABC, NBC, CBS, International Business Times, Star Tribune, Pittsburgh Post-Gazette, The Buffalo News, and WRAL to build an impressive portfolio of media mentions.
What Our Clients Say
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Frequently Asked Questions About Getting Your Business in the News
Stop Wondering "How Do I Get My Business in the News?"
The answer is simple. BuzzBlast gets you guaranteed media placements in major outlets — written, submitted, and published for you. Starting from just $77.
Rated 4.8/5 on TrustPilot
