Most services charge $300+ for press release writing alone. BuzzBlast includes professional writing free with every distribution order — AP style, SEO-optimized, unlimited revisions.
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A press release is not a blog post. It is not an advertisement. It is a structured, factual announcement designed to inform journalists, editors, and news desks — and persuade them that your story is worth covering.
The difference between a press release that gets picked up by 100+ outlets and one that gets ignored comes down to five things:
Most businesses get this wrong. They write press releases that read like sales pitches, bury the news angle, or skip SEO entirely. That is why BuzzBlast includes professional press release writing with every order — so your announcement is built to perform from day one.
Included free: Professional press release writing is included at no extra charge with every BuzzBlast distribution order. No upsells, no add-on fees, no surprises.
When you order from BuzzBlast, you do not need to show up with a finished press release. Our professional writers handle everything. Here is exactly how the process works:
Tell us about your announcement. A new product launch, a company milestone, a partnership, a funding round, an event — whatever the news is. You can provide as much or as little information as you want. Bullet points are fine. A rough draft is fine. Even a one-sentence summary is fine.
A professional writer takes your details and transforms them into a polished, newsroom-ready press release. Every release is written in AP style — the formatting standard used by virtually every newsroom in the United States. We optimize the headline for SEO, structure the body for maximum readability, and include a professional boilerplate and call-to-action.
You receive the draft for review. Want changes? No problem. We offer unlimited revisions until you are 100% satisfied. Most clients approve on the first or second draft, but we will revise as many times as it takes.
Once approved, your press release goes out to 100+ outlets including FOX, ABC, NBC, and CBS affiliates, Pulitzer Prize-winning newspapers like the Charleston Gazette-Mail and Columbia Missourian, and regional newsrooms from coast to coast. You can learn more about our nationwide USA distribution network.
Within 24-72 hours, you receive a detailed placement report with live links to every outlet that published your press release. Share them with investors, embed them on your website, post them on social media.
Writing included free. Unlimited revisions. Distribution guaranteed.
Whether you are writing your own press release or reviewing the draft our team creates for you, here is the anatomy of a press release that performs:
Your headline is the single most important element. It must be clear, specific, and newsworthy. Include your primary keyword for SEO. Avoid clickbait — editors will skip it. Keep it under 80 characters when possible.
The subheadline expands on the headline with additional context. It should reinforce the news angle and include a secondary keyword. Think of it as the headline's supporting evidence.
The lead paragraph answers the five W's: Who, What, When, Where, and Why. This is journalism 101, and skipping it is the fastest way to get your press release rejected. The dateline includes your city and date of release.
The body provides supporting details: statistics, quotes from key stakeholders, product features, event details, or market context. Use the inverted pyramid structure — most important information first, supporting details after. Include 1-2 direct quotes from a named spokesperson.
The boilerplate is a standard "About [Company]" paragraph at the end. It describes your company in 2-3 sentences: what you do, who you serve, and what makes you different. This stays consistent across all your press releases.
Close with a clear call-to-action (visit your website, sign up, download, etc.) and provide media contact information so journalists can follow up.
Do not stress about structure: When you order from BuzzBlast, our writers handle all of this for you. Every press release we write follows this proven format automatically.
Even experienced marketers make these mistakes. Here are the most common press release writing errors that kill your chances of getting published:
Mistake #1: Writing a sales pitch instead of news. Press releases are for newsworthy announcements. If it reads like an advertisement, editors will delete it immediately. Focus on the news angle: what is new, what is changing, what matters to the reader.
Mistake #2: Burying the lead. Do not start with your company history or a philosophical musing about your industry. The first sentence must deliver the news. Period.
Mistake #3: Ignoring SEO. Your press release will be published on 100+ outlets and indexed by Google. If you do not optimize for keywords, you are leaving search traffic on the table. Your headline, subheadline, and first paragraph should include your target keyword naturally.
Mistake #4: No quotes. Editors expect at least one direct quote from a named company representative. Quotes add a human voice and make the release more publishable.
Mistake #5: Skipping the boilerplate. Without a boilerplate, editors have no context about your company. It takes 30 seconds to write and it matters for every single release you publish.
Mistake #6: Wrong formatting. Using all caps, excessive exclamation marks, non-standard fonts, or ignoring AP style conventions signals amateur hour. Newsrooms have formatting standards for a reason.
Every press release written by BuzzBlast avoids all of these mistakes. Our writers are trained in AP style, SEO best practices, and newsroom expectations. You get a release that is built to perform.
See the difference professional writing and distribution makes. A well-crafted press release on 100+ outlets builds instant credibility.
Here is an actual press release written and distributed by BuzzBlast, live on real media outlets. Every placement is verified and linked.
Every press release we write follows two critical standards that most press release services ignore:
The Associated Press Stylebook is the writing standard used by the vast majority of American newsrooms. AP style governs everything from how you write numbers and dates to how you format titles and abbreviations. When your press release follows AP style, it signals to editors that you are a professional operation — not a spammy startup blasting out amateur announcements.
Our writers are trained in AP style conventions. Your press release will read like it was written by a newsroom veteran, because it effectively was.
Every press release we write is optimized for search engines. This means:
When your press release is published on 100+ outlets — including high-authority sites like the International Business Times, Star Tribune, San Diego Union-Tribune, and Pittsburgh Post-Gazette — those SEO-optimized placements generate backlinks and search visibility that compound over time.
A professionally written press release distributed to 100+ outlets does not just look impressive — it drives real business results.
Professional writing. 100+ outlets. Unlimited revisions. All included.
Get the most out of your press release with our in-depth guides:
Let our professionals write it. We distribute it to 100+ outlets. You take the credit.